5 Metrics Every Cannabis Club Should Be Tracking in 2025

Running a cannabis club in 2025 means more than just keeping your shelves stocked and your members happy. As the industry matures and competition increases, the smartest clubs are the ones using data to stay ahead. Whether you’re a boutique association or a growing hub for local members, knowing what to measure — and how to act on it — can make all the difference.

At Cannabis Club Systems (CCS), we work with hundreds of clubs, and we’ve seen what separates the best from the rest. Spoiler: it’s not just good vibes and strong genetics. It’s smart, strategic management. Here are five essential metrics every cannabis club should be tracking in 2025:

1). Member Retention Rate

Are your members coming back month after month? A high retention rate is a sign that your club is doing something right — whether that’s great service, solid product selection, or just a community people feel part of. CCS tracks active and inactive members automatically so you can see who’s dropping off and win them back.

2). Average Visit Frequency per Member

How often are your members visiting? If the answer is “once and never again,” it might be time to rethink your experience. Tracking visit frequency can help you spot trends, identify your most loyal members, and create engagement strategies (think: loyalty perks, events, or exclusive offers).

3). Product Popularity and Sell-Through Rate

Knowing what members want (and what they don’t) helps you manage stock better and reduce waste. CCS gives you real-time insights into product performance, so you can fine-tune your offerings and stock up on what your members actually crave.

4). Average Transaction Value

Are your members making the most of each visit? This metric helps you understand how much the average member donations per visit. With tools like SmartBud AI, you can gently increase this figure through smarter recommendations, upselling, and personalised service.

5). New Member Growth

Are you growing steadily or stuck in neutral? Tracking new member signups helps you measure the impact of your outreach, marketing efforts, and word-of-mouth referrals. Combined with PuffPal insights, you can even see where your new members are discovering you.

Final Thoughts

There’s an old saying in business: what gets measured gets managed. That couldn’t be more true for cannabis clubs in 2025. With CCS, tracking these key metrics is easy, intuitive, and built right into your daily workflow. Use your data to make better decisions, grow sustainably, and stay ahead of the curve.

Want help tracking what matters most? Book a free walkthrough of CCS and see how we can tailor the system to your club’s unique needs.